Global Out of Home Innovation & Communication Manager (W/M)
Global Out of Home Innovation & Communication Manager (W/M)
Bel is a major player in the food industry, offering dairy, fruit, and plant-based portions of healthy eating, and is one of the world's leading branded cheese companies. Its portfolio of differentiated and internationally renowned products such as The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom'Potes® or GoGo squeeZ®, as well as around thirty other local brands, enabled it to achieve a turnover of 3.6 billion euros in 2022.
Do you want to join a company with strong brands that places the consumer and responsibility at the heart of its decisions? Bel is made for you! Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international food group? Then come and measure the impact of your talent and energy on the realization of an ambitious and sustainable business project!
#IWorkForAllForGood
As part of the Out Of Home team, you will report to the Global OOH Channel Marketing Manager.
MAIN RESPONSABILITIES
1. Business Planning & Monitoring:
• Lead & consolidate yearly channel assessment to fuel strategic plan
• Contribute to yearly Out of Home Budget planning.
• Lead monthly A&P tracking
• Lead the enrichment of Out Home Product catalogue
2. Portfolio Development
• Lead out of home innovation & renovation projects from development to market launch.
• Lead weekly feasibility request review to screen, approve &/or challenge country-led innovation & renovation requests to maximize impact on OOH Channel ensuring robust insight & opportunity, securing business case & P&L outcomes
• Contribute as permanent member to Out of Home Portfolio Committee.
• Consolidate competitive & innovation reviews in key markets with SI & RID Teams
• Ensure inno/reno project governance (O2T champion) by onboarding new OOH comers & recommending adjustments if needed.
3. Communication
• Lead the global website launch adoption & usage by countries, maintenance, content enrichment & monitoring
• Lead the Bel FS Hub adoption & usage by countries, maintenance, content enrichment & monitoring
• Lead the development & execution of OOH comm content (Digital/Social, PR, POSM, Recipe Book)
• Lead the coordination & execution of multi-country activations on OOH touchpoints (from pack to POS)
4. OOH Team Animation & Development
• Contribute to the animation of OOH Community through inspiration & best practice sharing on internal platforms
• Contribute to quarterly marketing meetings
• Lead OOH digital capabilities
• Manage the OOH Channel Assistant
PROFILE
• Minimum business or marketing bachelor’s Degree required
• 5-8 years successful marketing experience
• Food Service Experience
• Demonstrated Experience in International Environment
Leadership Skills:
• Drive and accelerate transformation, Unconditional collaboration, Result-oriented
• Demonstrated strong leadership skills in an international & a matricial environment.
• Strong communication skills
• Master Prioritization & effective time management.
Business & Marketing Skills:
• Strong project management skills in the context of innovation pipeline management: mastery of Agile methods, ability to manage complexity (number of projects and/or countries), ability to speed up the innovation pace
• Knowledge of OOH product value drivers (functionalities, usage, taste, nutrition, CSR…)
• Strong analytical & synthesis skills (global data analysis, P&L forecast, competitive & operator insights…)
• Knowledge & genuine curiosity for Food Service environment
• Digital Experience is key (website development, ECom experience, CRM experience…)
Language skills:
• You are fluent in English and French.