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Country:  Belgium
City:  Braine-L'Alleud
Job Family:  Sales
Contract Type:  Unlimited-term
Job ID:  53057

Category Manager

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
 

#IWorkForAllForGood

 

MAIN MISSIONS

Regular activities

  • Analyzes market trend on a long term perspective: Consumer, shopper, retailing evolution
  • Develops category vision for Bel on the cheese and snacking category : contribution to turnover, sales volume, brand image, place in the shelves
  • Develops Category strategy and tactics (field)
  • Identifies category projects & strategy in line with Bel business and brand objectives

 

Business development / Coordination activities:

  • Establish monthly business points by building dashboards on each of the retailers
  • Monthly analysis of the commercial levers on the categories and our brands in the retailers in charge
  • Delivers insightful and timely category information to the relevant contacts within customer base
  • Establish strategic plan (business review) for each customers
  • Follow the assortment: analysis of assortment movements, analysis of the performance of new products, carrying out rankings by segments and brands within each retailers, preparation of innovation sheets for resale to customers
  • Analyze merchandising: analysis of merchandising data by brand and on the market, help in the preparation of internal meetings with the merchandizing coordinators
  • Coordination:
  • Sales : provide the quantified arguments necessary for a successful sale to the sale advisor
  • Marketing: relay of the marketing strategy to the customers
  • In collaboration with KAM – category manager giving his expertise about market tendencies during customer’s meeting
  • Perfect store/Retail Excellence : develop and coordinate in-store excellence activities 
  • RGM: optimize Bel’s brands propositions based on robust analysis / be a relay for the Global RGM team

PROFILE

Master degree in business management, marketing or communication (ideally university degree)

3-5 years experience in Sales development and/or Marketing preferably in FMCG

Good knowledge of MS Office / Nielsen

Comfortable within complex and international organizations

Landscape understanding (knowledge of FMCG market)

  • From Insights to Category driver
  • Sales activation
  • Customer Partnering
  • Financial acumen
  • Analytical, deductive, passionate about sales, communicative and proactive attitude

 

Language

Fluent Dutch and English, French is a strong asset

 

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