At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives.

The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID.  #IWorkForAllForGood

Job Description Summary

As a Brand Innovation Summer Intern at GoGo squeeZ, you will gain hands-on experience contributing to the future growth of one of the leading snack brands in the U.S. Over the course of the summer, you will partner with the Innovation team to help identify new growth opportunities beyond the core pouch business. This role will focus on high-impact strategic projects across emerging consumer trends, new product white spaces, and innovation opportunities that can help shape the future GoGo squeeZ pipeline. You will work cross-functionally with Insights, Marketing, Design, Packaging, and Regulatory teams while building foundational skills in brand strategy, innovation, and consumer-centric thinking.

Essential Duties and Responsibilities

Veggie On-the-Go Opportunity Assessment

• Assess the current veggie snacking landscape across pouches, crisps, smoothies, bites, and adjacent formats
• Map key competitors, claims, formats, flavors, price points, and target consumers
• Identify consumer needs and occasions for veggie snacking (family snacking, wellness, convenience, etc.).  
• Highlight whitespace opportunities where the brand can credibly win  
• Develop 3–5 early-stage innovation territories or concept ideas

Learning Outcome:

• Develop an understanding of market research and strategy by exploring new opportunities for GoGo squeeZ in the veggie-forward portable snacking category.

Gen Z Fiber & Functional Snacking Opportunity Assessment

• Explore Gen Z attitudes toward fiber, gut health, satiety, and overall better-for-you snacking
• Review market trends across fiber snacks, bars, gummies, beverages, and functional foods  
• Identify winning product benefits, claims, and language that resonate with Gen Z consumers  
• Assess where GoGo has the right to play versus where the brand should avoid competing  
• Recommend 3–5 innovation territories for future GoGo fiber-forward products

Learning Outcome:

• Build foundational skills in consumer research by exploring Gen Z perspectives on functional snacking. Gain experience analyzing gut health and fiber trends, and learn how to identify opportunities for GoGo squeeZ in this space.

Skills and Qualifications

• Currently a rising senior pursuing, or recently graduated with, a Bachelor’s degree in Marketing or a related field.
• Previous internship or club experience in marketing is a plus.
• Demonstrated results-focused mindset, with specific examples of achieving goals.
• Strong skills in strategic thinking, creativity, planning, organization, problem-solving, and analysis.
• Genuine passion for understanding consumer behavior and building brands.
• Ability to adapt and stay agile in a fast-paced environment.
• Acts with a sense of ownership, taking responsibility for outcomes.
• Professional, reliable, and committed to maintaining high standards.

Working Conditions

Work is performed largely in an office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional business travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement

This job description describes the general nature and level of work performed by the employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.

Additional Information:

• Hourly rate: $23 an hour
• Duration: 3 Months
• Timeline: June 2026 – August 2026
• Hybrid work schedule in NYC

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.

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