Reporting and management 

This position reports to the global head of Media and will work transversally with all functions involved media strategies in the MMM program and external partner. 

Role Purpose

The Global Media Effectiveness Manager is responsible for maximizing the effectiveness and return on Bel's media investments through the deployment and adoption of advanced measurement capabilities across markets.

This role will lead the global implementation of Marketing Mix Modeling (MMM), media measurement solutions, productivity frameworks, and performance dashboards. The objective is not to build statistical models, but to ensure that measurement outputs are translated into actionable business decisions, stronger marketing plans, and optimized budget allocation.

The role acts as a bridge between Global IMC, local markets, media agencies, and measurement partners to embed a data-driven culture and ensure media investment decisions are consistently guided by evidence and business impact.

Key Responsibilities

Marketing Mix Modeling (MMM) Deployment & Governance

• Lead the global deployment of MMM capabilities across priority geographies and Manage relationships with MMM providers, data partners, and media agencies.
• Develop standard processes, routines, and guidelines to ensure adoption and consistent use of MMM outputs.
• Conduct simulations and scenario and translate model outputs into clear business recommendations for marketing teams support budget allocation decisions.
• Establish best practices for integrating MMM insights into annual planning and budget allocation decisions.
  
  

Media Effectiveness, Measurement & reporting

• Own Bel's media effectiveness framework and continuously evolve measurement standards.
• Manage and improve media measurement solutions, including:
• Viewability and attention measurement
• Brand lift and incrementality studies
• Media productivity methodologies
• Retail media measurement frameworks
• Cross-channel performance assessment
• Identify opportunities to improve media ROI through measurement-led recommendations.
• Lead the development and evolution of global media effectiveness dashboards to Ensure stakeholders have access to clear, actionable, and consistent reporting

Profile

Experience

• 8-10 years of experience in media, marketing analytics, media effectiveness, marketing science, or performance measurement.
• Experience working within a multinational FMCG company, media agency, consultancy, or analytics environment.
• Proven experience deploying measurement methodologies across multiple markets.
• Experience working with MMM outputs and ROI frameworks.

Technical Skills

• Strong understanding of media effectiveness measurement techniques especially good knowledge of Marketing Mix Modeling principles and applications.
• Strong analytical mindset with the ability to transform data into business recommendations.
• Understanding of digital media measurement, viewability, attention, attribution, and brand effectiveness metrics.
• Experience with media productivity and ROI methodologies.
• Familiarity with dashboarding and visualization tools (Power BI, Tableau, Looker, etc.)

Leadership & Soft Skills

• Passionate about media effectiveness and data-driven marketing.

• Strong storytelling and communication skills, with the ability to align senior leaders across functions, brands and markets 

• Ability to simplify complex analytical concepts for non-technical audiences.
• Proven ability to lead change and drive adoption across different markets.
• Accountable, autonomous and proactive with  strong project management skills and attention to detail.
• Collaborative team player, comfortable working across global and local organizations