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Country:  Viet Nam
City:  Ho Chi Minh
Job Family:  Marketing
Contract Type:  Limited-term
Job ID:  52521

Brand Manager, Kiri

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
 

#IWorkForAllForGood

 

LOCATION & REPORT

  • Job Title:         Brand Manager, Kiri
  • Site:                 Bel Vietnam - Location: Head office in Ho Chi Minh City 
  • Scope:             Vietnam
  • Reporting to:   Marketing Director

 

 

JOB SCOPE & CORE DELIVERABLES

 

This position is responsible for managing Kiri brand, developing and launching new products in retail and out of home channels, that meet the needs of consumers and customers and achieve financial and strategic objectives.

Key responsibilities include: contributing new product ideas to the pipeline based upon consumer insights, category landscape analyses, competitive assessments and operational capabilities; executing key operational elements for new product commercialization and launch on time with executional excellence; engaging and leading cross functional teams in order to achieve corporate- and brand-specific revenue, profit and market share objectives; and providing training, guidance and support to team members and peers.

PERIMETERS OF THE JOB

Number of reports (direct & indirect): 1

RESPONSIBILITIES – WHAT DOES SUCCESS LOOK LIKE?

  • Developing and managing category/brand/product innovation strategies for assigned categories.
  • Presenting strategies to senior leaders to gain buy-in and secure cross-functional resources.
  • Managing P&L statements for assigned categories, to include development of marketing plans, pricing strategies, and trade programs to maximize financial value for the enterprise.
  • Analysing data to identify and translate insights into business opportunities and/or initiatives.
  • Leveraging research (historical and secondary) and insights (consumer and supplier research and industry trends) to inform and drive innovation efforts.
  • Networking with stakeholders throughout the enterprise (Global, R&D, Manufacturing, Sales, etc.) to both manage assigned projects and secure organizational buy-in/support.
  • Working together with Sales team to integrate customer strategies into innovation plans and sell new products/platforms in to key channels/customers.
  • Managing the end-to-end commercialization process (from concept to launch) for new product launches, initiatives.
  • Leading diverse cross-functional teams to achieve organizational goals and timelines.
  • Selecting, training, and managing career development of assigned direct reports.

 

SKILLS & EXPERIENCE REQUIREMENTS

 

  1. Requirements
  • Minimum bachelor’s degree required; Post graduate business degree preferred (MBA/master)
  • Minimum 2-3 year experience as a brand manager or product manager, ideally in FMCG.
  • Experience managing cross-functional teams through new product launch initiatives.
  • Experience leveraging qualitative and quantitative research methods and tools to uncover consumer insights.
  • Demonstrated ability to work with sales leaders and teams to support new item launches.
  • Experienced with data and research for innovations.

 

  1. Skills
  • Analytical skills (quantitative/qualitative)
  • Market research knowledge
  • Project management (high complex with timing pressure)
  • Promotion management (recommendation / implementation / analysis)
  • Strong communication, including language skills (Vietnamese and English fluent and presentation skills
  • Communication & media strategy, creative development experience
  • Packaging design development
  • Trade channel / point of sales & pricing knowledge
  • Business steering including P&L management.
  • Strategic planning

 

 

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