Key Account Manager
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWorkForAllForGood
LOCATION & REPORT
- Job Title: Key Account Manager
- Site: Bel Vietnam - Location: Ho Chi Minh Office
- Scope: Vietnam
- Reporting to: MT Manager
JOB SCOPE & CORE DELIVERABLES
The Key Account Planning Manager (KA Planning) manages and develops assigned Modern Trade customers (supermarkets, minimarts…), ensuring sales targets, profitability, and in-store execution. The KAE proactively cooperates with the MT Manager to plan and implement commercial plans, directly maintains the customer relationship, and monitors the execution of key programs and policies at store and head office levels.
RESPONSIBILITIES – WHAT DOES SUCCESS LOOK LIKE?
1/ Planning & Account Management:
- Build and update customer management plans for assigned accounts (JBP, promotion calendar, visibility improvements, assortment, sell-out initiatives).
- Pitch and propose annual/quarterly/monthly commercial activities to the customer in alignment with company/brand objectives and direction from MT Manager.
- Forecast and monitor sales, promotions, and trade spending to achieve sales and profit targets.
2/ In-store Execution:
- Implement commercial plans, promotions & activities, guarantee perfect in-store execution and POSM display.
- Track instore performance & report sell-out data, market trends, competitor activities, and recommend immediate actions.
3/ Customer Relationship Management:
- Build and maintain a strong relationship with key contacts at customer headquarters and stores.
- Actively resolve daily operation issues and ensure customer satisfaction.
- Lead store visits, business reviews, and troubleshooting with support of MT Manager.
4/ Internal & Cross-functional Collaboration:
- Coordinate with Trade Marketing, Supply Chain, Sales Supervisors/DSRs for stock, display, activation, Sales KPI (ASO, OSA) and business opportunities.
- Monitor inventory levels, deal with OOS, and ensure quality standards.
- Use DMS and digital tools for efficient sales reporting and management.
KPIs:
- Achievement of assigned sales and profit targets
- Rate of successful implementation of promotional plans
- Share of shelf, visibility improvement for assigned accounts
- Customer engagement & satisfaction rating
- Timeliness and accuracy of reports
SKILLS & EXPERIENCE REQUIREMENTS
- University degree, preferably in Business, Sales, Marketing, or Economics.
- 2+ years in similar role within FMCG/Modern Trade sector.
- Demonstrated account management and sales planning capability (preferred).
- Good analytical, negotiation, and problem-solving skills.
- Excellent interpersonal and communication skills.
- Comfortable with MS Office and sales reporting tools (DMS, etc.). Conversational English skill.
- Strong sense of teamwork, customer focus, and positive mindset.
LOCATION
- Bel Vietnam – Ho Chi Minh Office.
If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.