Pastry Chef
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWorkForAllForGood
LOCATION & REPORT
- Job Title: Pastry Chef
- Site: Bel SEA - Location: Bangkok, Thailand
- Scope: Thailand, Singapore & Malaysia
- Reporting to: OOH Manager
A passionate pastry chef who enjoys creating, experimenting, and engaging with people. This role will be a mix of hands-on pastry work and customer-facing activity developing recipes, running product demos, and helping customers understand how to use our products in a practical and technical way.
The ideal candidate is a hands-on pastry professional with a strong understanding of ingredients, techniques, and trends, who can also build relationships, run demos, and influence customer decisions.
PERIMETERS OF THE JOB
Number of reports (direct & indirect): 0
RESPONSIBILITIES – WHAT DOES SUCCESS LOOK LIKE?
1. Product Application & Recipe Development
- Develop new recipes and applications for dairy/bakery products aligned with brand strategy.
- Customize recipes for key accounts, ensuring technical feasibility, cost efficiency and product consistency.
- Provide professional feedback to the Marketing/R&D team to support NPD development or product improvement.
- Ensure all recipe documentation (costing, yield, SOP, product usage guideline) is updated and standardized.
2. Demo, Training & Customer Engagement
- Conduct product demonstrations, masterclasses, workshops and training sessions for chefs, bakery owners and F&B operators.
- Provide technical guidance to customers on product handling, formulation, storage and menu optimization.
- Support Sales Team during customer visits, helping convert sampling → adoption → menu listing.
- Build strong relationships with chefs, culinary schools, bakery communities and key opinion leaders.
3. Support Sales Development
- Collaborate with Sales to identify new business opportunities within bakery, café, hotel and restaurant channels.
- Assist Sales Team in pitching product ideas, menu solutions and troubleshooting technical issues for customers.
- Provide application-driven solutions that help improve product penetration and support the sales pipeline.
- Track customer feedback, conversion rate after demo, and performance of menu items using company products.
4. Trade Marketing & Brand Activation
- Support co-branding activities with key partners (training events, signature menu development, content creation).
- Participate in brand campaigns, roadshows, chef collaborations and Food Service events.
- Ensure all demos, training and applications follow brand identity guidelines and deliver consistent brand experience.
- Assist in preparing product photos, recipe videos, technical content and assets for marketing usage.
5. Reporting, Documentation & System Support
- Maintain weekly demo reports, customer visit logs, recipe library and application database.
- Provide technical data for monthly consolidation reports.
- Track usage of demo materials, equipment and sample products.
- Support Sales/Marketing team in preparing decks, proposal materials or application toolkits.
6. Budget & Compliance Control
- Manage and track expenses related to demo ingredients, training materials and event support.
- Ensure compliance with company safety, hygiene and food handling standards.
- Follow internal processes for purchasing, PR/PO, payment and claim procedures as required.
SKILLS & EXPERIENCE REQUIREMENTS
- 5+ years’ experience as a pastry chef in professional kitchen/café/hotel/bakery environment.
- 1–2 years’ experience in a sales-related or customer-facing role is strongly preferred.
- Baking/pastry certification required, barista knowledge or F&B operation as a plus.
- Creative, outgoing, trend-driven and detail-oriented.
- Strong presentation and relationship-building skills.
- Bilingual in Thai & English.
- Organizational and multitasking ability in a fast-paced environment.
- Experience with social media or digital content creation is a strong advantage
If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.