KSA Lower Trade Sales Manager
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWorkForAllForGood
We are on the lookout for a passionate and results-driven Lower Trade Sales Manager to lead our Lower Trade business across the Kingdom of Saudi Arabia.
If you’re a commercial professional with a strong track record in van operations, distributor management, and lower trade execution — this could be your next big move!
Location: Jeddah - Saudi Arabia
Employment Type: Full-time
Reporting to: Sales Manager KSA
What You’ll Do:
Sales & Operations:
• Lead and develop van operations with a focus on structure, market coverage, drop size, strike rate, and distribution expansion.
• Set and manage customer annual sales targets and monitor performance across all regions.
• Achieve agreed sales value targets while controlling trade spend and operational expenses.
• Develop and execute monthly, quarterly, and yearly sales plans to meet organizational goals.
• Analyze and forecast sales volumes by SKU, ensuring alignment with business objectives.
Customer & Channel Management:
• Manage and grow relationships with wholesale and semi-wholesale customers across the Kingdom.
• Create and implement SKU-specific sales initiatives and drive plans tailored by region and channel.
• Ensure customer satisfaction and loyalty through efficient service, effective communication, and consistent follow-up.
People Management & Leadership:
• Supervise and lead the trade sales team; set clear objectives and KPIs.
• Define and continuously optimize sales team calendars, coverage plans, and sales routes to ensure maximum productivity and customer service.
• Develop training materials and conduct regular coaching and development sessions for the sales force and in-store teams.
• Indirectly manage a team of 90 people through the distributor network; maintain strong relationships with distributor top management.
Strategy & Planning:
• Develop and recommend lower trade sales strategies and execute plans effectively across regions and channels.
• Support product management through forecasting, pricing strategies, availability planning, and LT KPIs.
• Ensure timely development and retention of the distribution network in accordance with company standards.
• Align with trade marketing and category teams to execute brand-building and trade-specific campaigns.
Cross-Functional Collaboration:
• Work closely with marketing, finance, logistics, and trade marketing teams to ensure alignment and seamless execution of operations.
• Monitor market dynamics, shopper behaviors, competition activities, and performance vs. plan.
• Provide relevant insights, reports, and presentations to management to support decision-making.
Governance & Compliance:
• Ensure adherence to the company’s accounting, financial, and administrative policies and procedures.
• Uphold the organization’s ethical standards and ensure all commercial activities are compliant with company guidelines.
What We’re Looking For:
- 6+ years of FMCG sales experience in KSA (2+ years in a managerial role)
- Bachelor’s degree in Business Administration, Marketing, or a related field (MBA is a plus).
- Saudi National
- Strong knowledge of Saudi market and Lower Trade dynamics
- Proven distributor management experience
- Strong analytical, leadership, and strategic planning skills.
- Solid understanding sales forecasting, route planning, and performance analysis.
- Fluent in both Arabic and English
Why Join Us?
- Belong to a mission-led company that is committed to making a positive impact on the world by promoting healthier and more responsible food choices for all.
- Be part of a diverse and inclusive team.
- Professional development and growth opportunities.
If you are ready to take on this exciting challenge, please click now on "Apply". Application deadline is July 20th.