CATMAN

Sales Development-Trade Marketing OOH channel:

POSITION OVERVIEW / JOB SCOPE & CORE DELIVERABLES

To accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth.

MISSION, AMBITION & RESPONSIBILITIES:

1) Category Strategy Development for OOH

Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.
Define growth drivers and priority platforms within the OOH channel
Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).

2) Portfolio Management & Assortment Optimization

Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators
Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route.
Look for new product development opportunities working together the Global teams.

3) Segmentation, Commercial Tools & TRADE MARKETING

Segment OOH customers and design tailored activation plans—aligned with the principle that OOH is not one‑size‑fits‑all.
Generate selling stories, opportunity assessments, and category arguments for customers.
Build activation plans that improve visibility and rotation.
Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption
Develop customer‑specific tools: menu boards, chef applications, recipe cards, operational toolkits.
Ensure execution consistency with global brand guidelines and OOH communication frameworks.

ORGANIZATION & STAKEHOLDERS:

Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence.
Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing
Work closely with customers and suppliers (agencies)
Reporting to Sales Strategy and Planning Director

SALES & LEADERSHIP COMPETENCIES:

Strong ability to analyze market, channel and customer dynamics in the OOH environment.
Capability to translate data and insights into clear category strategies and growth plans.
Solid understanding of commercial KPIs and P&L drivers.
Proven ability to identify new business opportunities and growth white spaces within channels and customer segments.
Strong understanding of route‑to‑market models (direct, wholesalers and distributors, etc).
Ability to lead and orchestrate innovation launches in a complex OOH ecosystem.
Solid experience in trade stories, category projects and joint business planning with customers.
Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks).
Strong operational rigor combined with creativity in activation design

SKILLS & EXPERIENCE REQUIREMENTS:

Entrepreneurial, proactive and growth‑oriented mindset
Excellent cross‑functional collaboration skills, and ability to influence without direct authority
Strong strategic analytical thinking, creative & innovative thinking, pro-active & can-do attitude
Agility, ability to integrate change in a dynamic environment
Embody the Bel Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash & develop talents.
High level of comfort with numbers and performance tracking
Proficiency in Microsoft Office applications, including Excel & Power point
Fluent in English, both written and spoken
Experience with wholesalers, foodservice or OOH customers is needed

LOCATION:

Based in Madrid with professional travels