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Country:  Egypt
City:  New Cairo
Job Family:  Marketing
Contract Type:  Limited-term
Job ID:  51879

SENIOR BRAND MANAGER, JAW/PICON & Les Enfant

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

 

Purpose of the Role:

The Senior Brand Manager (SBM) supports the implementation of JAW/PICON & Les Enfant brands strategies by proposing and executing the best action plans, in line with the overall Bel LEVANT region strategy, focusing primarily on the portfolio of Innovations and Out of Home. The SBM is also responsible for delivering JAW/PICON & Les Enfant brand targets for the current and future years in volume, turnover, product margins and market shares in line with the region’s ambition and strategic plan, whilst respecting the agreed A&P budget.

 Main Accountabilities: 

  • Develop and deliver JAW/PICON & Les Enfant brand strategies in cooperation with the Marketing Manager across LEVANT region, focusing on the portfolio of innovations beyond core business (square portions)
  • Build BEL LEVANT Vision & ambition; set up the strategy to deliver it to expand BEL’s portfolio beyond retail in Food Service.
  • Build and size the yearly marketing plan and oversee the execution.
  • Constantly monitor brand results vs objectives, drive post-implementation analysis of marketing initiatives, and propose improvements on all dimensions.
  • Lead the media strategy and implementation, and monitor Media ROI.
  • Ensure operational excellence internally (Trade Marketing, Sales) and externally (communication and media partners)
  • Monitor and analyze category, consumer, and brand health data and derive recommendations and action plans.
  • Lead local innovations and renovations from start of project until launch in-stores; by working closely with factories, Central innovation teams and NME innovation team.  

 

Qualifications and experience

  • +8 years of experience in marketing, including a relevant Multinational FMCG
  • Bachelor’s degree in marketing or relevant degree.

 

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