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Country:  United States
City:  New York
Job Family:  Marketing
Contract Type:  Unlimited-term
Job ID:  51231

GOGO squeeZ - Brand Manager

Bel, makers of iconic brands including GOGO squeeZ, Babybel, The Laughing Cow, and Boursin is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. The company has headquarters in Chicago (Bel Brands USA) and New York City (GoGo Squeez) and operates 5 manufacturing plants in Little Chute, WI; Leitchfield, KY; Brookings, SD; Traverse City, MI; and Nampa, ID.

Job Summary:

The Brand Manager will be responsible for the development of new demand spaces and innovation roadmap that will delight consumers, shoppers, and customers.  The ideal candidate brings knowledge on new product commercialization, business management, and turning insights into action. This is an exciting opportunity to contribute to building the future innovation for GoGo SqueeZ® and owning key projects that will contribute to business performance.

 

Job Responsibilities & Tasks:

  • Innovation Development
    • Lead whitespace innovation and renovation pipeline development from ideation to launch and through stage gate process.
    • Lead cross-functional teams (R&D / purchasing / finance / insights / creative) and partner with project management organization to execute innovation projects.
    • Partner with R&D to develop optimal formulas/products to meet consumer needs.
    • Develop and test concepts based on consumer insights / market research.    
    • Develop customer presentation materials for new product review meetings.
    • Collaborate with creative design, brand activation, and sales teams to ensure successful execution of new product launches.
  • Business Management
    • Work with team to define ongoing pipeline of ideas and projects to drive profitable growth.
    • Lead and direct activities with outside suppliers including agency partners.
    • Collaboration with sales strategy in the customer selling process to deliver marketplace execution ideas and develop presentations for key accounts.
  • Category, Customer and Consumer Trend Analysis
    • Maps category space, identifies trends, and quantify size of prize for new ideas.
    • Manage the external and internal assessments of the business environment, competitors, customers, market trends, and the implications to the business.

 

Key Performance Indicator (KPI):

  • Market share, sales, EBITDA
  • Penetration, consumption and brand equity measures
  • Deliver high performing concepts that deliver strong purchase intent scores.
  • Deliver an innovation pipeline that is margin accretive and incremental to the portfolio.

 

 

Position Requirements:

EDUCATION

  • BS/BA Degree in Marketing or other related areas
  • MBA preferred.

 

EXPERIENCE

  • 5+ years of relevant work experience within CPG industry is required.
  • Experience in both base and innovation business is strongly preferred.
  • New product commercialization experience is required.
  • Analytical experience with syndicated sources (e.g., ac IRI/Nielsen, home scan) is required.

 

SKILLS

  • Analytical thinker and setting clear vision based on data.
  • Long term Strategic thought leadership and planning
  • Business acumen and strong leadership presence
  • Strong verbal and written communication, analytical and problem-solving skills
  • Strong interpersonal and leadership skills; ability to effectively interface at all levels.
  • Strong organization and project management skills to manage cross functional projects with demonstrated ability to multi-task and set priorities within tight timelines.
  • “Say what you do and do what you say” attitude.
  • Passion for understanding consumer behavior and for their brand.
  • Creative problem solver with an entrepreneurial mindset and ambition
  • Able to quickly pivot and be agile in thinking differently.
  • A strategic doer with strong business acumen
  • Acts like an owner who is results driven.
  • Comfortable working on a fast-growing business and eager to take on more responsibilities.
  • Comfortable working in an international environment
  • Excellent work ethic

 

PHYSICAL & TRAVEL REQUIREMENTS

  • Must be able to work 8 hours per day.
  • Must be able to work in normal office conditions.
  • Must be able to travel domestically (5-10%)

 

TOTAL REWARDS

  • $130,000 – 145,000 /annually
  • 15% bonus potential
  • 20 days PTO
  • 4% match on 410k
  • Health care by Cigna
  • Free Vision & Dental

 

 

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

 

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.

 

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