Marketing Manager - Babybel & The Laughing Cow

At Bel, we are on a hugely exciting transformational journey to provide healthier snacking solutions for all, whilst developing a sustainable farming model for the future. Our company signature, ‘For All, For Good’, reflects exactly this. This mission mobilizes approx.13,000 employees every day, in over 30 countries to build both a profitable & sustainable business model for the future.

The Bel Group is a major player in the food industry, specialising in dairy, fruit, and plant-based products, and is one of the world leaders in branded cheeses. Its enviable portfolio includes internationally recognised brands such as Babybel®, Boursin®, The Laughing Cow®, GoGosqueeZ® and Kiri®, contributing to global sales in excess of €4 billion.

Bel is committed to ensuring our brands are accessible to all - with relevant formats offered though all of the more traditional sales channels including grocery, convenience and discounters and with a rapidly growing e-comm business. Additionally, we have made huge progress within the Out-of-Home (Food Service) Channel ensuring a suitable product range is available in restaurant, healthcare, education, travel & hospitality sectors.

We believe that our success is only possible with a diverse mix of talented people. We’re building a future that embraces health, nutrition, innovation, sustainability, diversity, and crucially the opportunity for our colleagues to make the most of their careers.

#IWorkForAllForGood

About the Role:

The Marketing Manager is a key leadership role, with high visibility and end-to-end responsibility for the Babybel and The Laughing Cow brands in the UK. You will manage a team of three (including two direct reports), driving brand growth, market share, and engagement through strategic brand planning and impactful execution. You will work closely with local, cluster, and global teams, bringing the Bel spirit to life across all consumer touchpoints.

This position will report directly into the Cluster Marketing Director, Northern Europe.

Key Responsibilities:

Lead the strategic planning and implementation of both 3 year and annual marketing plans for Babybel and The Laughing Cow.
Coach and develop a high-performing, engaged team of three, with direct line management of two marketing professionals.
Drive brand equity growth, market share, and brand profitability through consumer-centric, insight-led strategies and activation.
Influence and collaborate closely with cross-functional teams in the UK, the wider cluster, and with global brand owners to ensure effective communication and execution of key initiatives.
Act as a brand champion, ensuring consistency in positioning and messaging across all channels.
Monitor and analyse brand and market performance, providing actionable insights and recommendations.
Manage budgets and resources efficiently to maximize ROI.
Lead campaign launches, identify, develop & execute NPD opportunities, and support trade marketing initiatives in alignment with local and global teams.
Champion a culture of innovation, continuous improvement, and best practice sharing across the team and business.

Skills/Experience & Candidate Specification:

Significant experience (6+ years) in FMCG brand marketing (ideally with dairy/food/ healthy snacking brands).
Proven, expert brand builder with consumer behaviour obsession!
Strong people leadership (2+ years) and team coaching experience.
Strategic mindset with strong analytical, planning, and commercial acumen.
Excellent stakeholder management and communication skills, able to work cross-functionally at local, cluster, and global levels.
Experience in leading brand teams and launching integrated, multi-channel campaigns that cut through and shift the dial.
Agile and proactive, with a pragmatic approach to problem-solving.
Passionate about consumer brands and able to inspire teams.
Someone who brings demonstrable energy, passion & fun to work!

The Marketing Manager will demonstrate commitment to Bel Values (Dare, Care, Commit) and actively participate & support in Bel Value projects.

What we offer:

A dynamic, collaborative working environment with genuine responsibility and impact.
The opportunity to shape beloved brands alongside talented teams.
Career development in an international business dedicated to sustainability and innovation.
Competitive salary, benefits, and flexible working

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