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Country:  France
City:  Suresnes
Job Family:  Sales
Contract Type:  Unlimited-term
Job ID:  52265

Director of Strategy and Business Development (M/F) 1

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
 

#IWorkForAllForGood

 

LOCATION AND DATE

Full-time permanent position (CDI) available as soon as possible. Location: Suresnes - headquarters of Groupe Bel.

 

YOUR MISSIONS

Reporting to the Commercial Director and being part of the commercial committee, you will play a critical role within the Commerce BU Bel France with a major transformation agenda. You will manage a team of 4 people (Group Category Manager, E-commerce Manager, Data Manager, and a Graphic Designer).

Your main missions will be:

  • Develop a category vision by building and deploying a strategy through channels based on shopper data, market trends, competition, and client strategy.

  • Define/recommend and manage the assortment, merchandising, and pricing to support Bel brand performances across channels.

  • Contribute to the promotional strategy with the RGM team and ensure it aligns with category vision and brand challenges.

  • Design a compelling commercial story to support customer engagement and consolidate strategic partnerships with strong, innovative, tailored category reviews focused on the client with a concrete action plan.

  • Gather shopper and sales data to build relevant shopper-based customer plans and ensure perfect in-store execution.

  • Define Bel's commercial strategy and e-commerce policy by identifying and engaging in a structural transformation to become effective in e-commerce.

 

PROFILE

With a Master’s degree (or professional equivalent), you have at least 15 years of commercial experience at the headquarters of an FMCG company where you held category manager positions and exercised your strategic and analytical vision.

Experience in marketing and/or key account management would be a plus.

Recognized for your leadership, you have management team experience. You have the ability to effectively work with internal/external parties and to collaborate in a complex multifunctional environment.

Fluency in English (writing and speaking) and in French

 

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