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Country:  France
City:  Suresnes
Job Family:  Marketing
Contract Type:  Unlimited-term
Job ID:  53091

Global Senior Brand Manager Boursin - Strategy & Equity

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
 

#IWorkForAllForGood

 

LOCATION AND START DATE

Permanent contract to be filled as soon as possible
Location: Suresnes (92) – Bel Group headquarters

MAIN DUTIES  

Boursin Global Equity team is located in Suresnes. Specifically, the team drive the Brand strategic fundamentals, develops global communication campaigns, Brand universe & packaging design to build a global positive brand with a strong purpose.  

The Senior Brand Manager will be part of the Global Boursin Equity team. He/she will gain broad exposure to all local teams and partner agencies, as well as functional activities (including but not limited to Strategic Insights, Media, Sales, Operations…).  

DETAILED RESPONSIBILITIES 

 

  • Brand Communication Strategy  

    • Actively participate in the definition of the global brand strategic fundamentals (portfolio, Brand Equity, Brand platform ….) 

    • Co-create communication strategy across touchpoints with media agencies, global IMC, and key markets. 

    • Oversee the development and adaptation of the visual identity system and guidelines. 

    • Ensure brand positioning and communication consistency globally. 

     

    2. Campaigns & Content Development 

    • Design and coordinate strategic Global brand campaigns. 

    • Lead development of the full communication ecosystem: digital, social media, POSM, e-commerce, and packaging identity (including flavors and limited editions). 

    • Drive “always-on” strategies and content with global partners and studios. 

    3. Local Market Support & Adaptation 

    • Support and guide local teams to adapt and amplify global platforms and campaigns. 

    • Validate and help implement local content, ensuring alignment with brand strategy. 

    • Share inspiration, best practices, and toolkits (webinars, communities, workshops, etc.). 

     

    4. Market Intelligence & Performance 

    • Conduct market, consumer, and competitive analysis to inform strategy. 

    • Monitor business performance, brand equity, and communication efficiency (KPIs, PCA, benchmarking). 

    • Recommend actions based on learnings to continuously improve brand performance. 

     

    5. Team & Stakeholder Management 

    • Coordinate with internal and external partners (agencies, innovation/renovation team, etc.). 

    • Recruit, Manage & develop the global Associate Brand Manager (Trainee) 

    • Foster collaboration and a learning culture across markets. 

     

This position is based in Suresnes, to the west of Paris, with access via tram T2 (Suresnes Longchamp stop) and several bus lines.

YOUR ASSETS: Could this be you?

  • Minimum 7-8 years in marketing/brand management, ideally FMCG and international scope. 

  • Strong expertise in strategy, media, digital, and consumer insights. 

  • With broad view of the business, FMCG industry and consumers environment  

  • Creative yet structured, with a collaborative leadership style. 

  • Love mixing ideas, out of the box thinker while being very structured  

  • Collaborative relationships builder  

  • Able to drive projects in a multicultural, matrix organization. 

  • Fluent in English, French is a nice to have  

OUR ADVANTAGES

  • Fixed salary over 13 months
  • Performance bonus
  • Profit-sharing/Employee savings plan (PEE)
  • Company restaurant
  • Compensatory leave (RTT)
  • Health and life insurance
  • Access to the many benefits of the Social and Economic Committee (CSE)
  • Remote working policy 
 

 

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