Pays de la Loire Area manager OOH (H/F)
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWorkForAllForGood
YOUR FUTURE TEAM:
Within the Bel Foodservice Sales Force, made up of 30 employees, and specifically as part of Paul’s team—Regional Sales Manager for the Grand Ouest—you will be based in the Pays de la Loire region. You will join a team of six Market Managers, whose support and expertise will be invaluable in ensuring a smooth integration.
YOUR MISSIONS:
As Market Manager, you will implement Bel Foodservice’s commercial strategy in the field for both product categories (cheese and groceries). As a true ambassador of the company, you will grow sales volumes and turnover in your assigned departments: Loire-Atlantique (44), Maine-et-Loire (49), Sarthe (72), and Vendée (85), with responsibilities including:
With Users:
- Promote and advocate the consumption of our products (cheese and groceries) in collective catering (schools, hospitals, retirement homes, etc.)
- Organize promotional actions and demonstrations with our culinary advisors
- Establish yourself as a key influencer with coordinators of major public procurement markets and purchasing groups in the area
With Distributors:
- Develop Bel product sales in both collective and commercial catering, in partnership with our regional distributors, in line with Bel’s commercial policy
- List innovations with regional distributors
- Lead annual distributor reviews and business plans
- Ensure the presence of Bel products in distributors’ tenders for public contracts
- Boost sales using promotional tools within the Cash & Carry
NetworkKnowledge of your territory (client portfolio, competitor activities, public procurement markets, etc.), monitoring performance indicators, managing your regional budgets, and mastering reporting and analysis tools, will all be key assets to drive your business growth
PROFILE:
You hold a Bachelor’s/Master’s degree and/or advanced technical sales training and have initial experience as a Sector Manager in the food industry, ideally in Out-of-Home Catering (industry or distributor side).You have a strong “product sensitivity” and a natural passion for cuisine.
You are recognized for your customer focus and results-driven approach.
You are committed, collaborative, and always seeking growth and optimization opportunities, which you are eager to develop.
You know how to manage your business like a responsible entrepreneur (negotiate, build excellent client relationships, analyze results, and deploy appropriate action plans). This position requires daily car trips to visit clients, so a valid driver's license (Category B) is required.
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