Pays:  Canada
Ville:  Toronto
Filière métier:  Ventes
Type de contrat:  CDI
Référence:  51025

Manager, National Retail Operations



 You've already consumed our products without knowing it!

Would you like to contribute to the organization's growth?


For All, for Good. Our signature reflects Bel's commitment to healthier, more responsible food for all. Every day, this mission mobilizes 12,600 employees in over 30 countries to build a responsible business model. Iconic and positive, our brands - The Laughing Cow®, Babybel®, Boursin®, are constantly reinventing themselves to offer our consumers healthy snacks.


Would you like to join a company with an entrepreneurial mindset that puts responsibility at the heart of its decisions? Are you bold, pragmatic and determined? Come and measure the impact of your talent and energy on the realization of an ambitious and sustainable business project!



The manager of National Retail Operations, reporting to the VP of Sales, is responsible for leading the development of retail initiatives that define the go-to-market strategy and in-store retail execution. This position will function as the company’s primary representative of Retail Operations, having a high degree of autonomy and accountability for Broker(s) and Distributor(s). Additionally, this position will require overseeing and guiding sales representatives who operate in the field by training, empowering, and leading a team of representatives in their designated region.


Essential duties and responsibilities


  • Develop, align, and measure key performance indicators to drive accountability at retail
  • Financial review and management of brokerage retail commissions on a monthly and annual basis
  • Contract negotiations between Bel and the broker partners for the retail aspect of the business
  • Training and development of our broker/retail partner sales representatives across the network
  • Scorecard reviews to track, monitor, and improve in-store conditions and results
  • Conduct frequent market visits and engage broker/distributor partner retail leadership reviews
  • Leadership and coordination of in-store activities by the broker/distributor partner retail teams
  • Work with broker/distributor partners as it relates to retail opportunities and issues, with an ability to provide solutions, feedback, follow-up, and execution
  • Support Key Account Team with Retailers to ensure strategies are communicated and executed at store level
  • Share Bel's Retail Excellence investment with Retailers
  • Collective working with internal teams to ensure flawless program development for executions
  • Create training modules for National Field Sales 
  • Provide leadership in the development of the Sales Organization's strategic initiatives; align professional and team objectives with the sales organization's goals and vision.
  • Manage Sales Incentive Budgets designed to drive better performance at the retail level.
  • Manage POSm Budget and forecast
  • Direct coordination of point-of-sale and merchandising materials for broker partner retail teams.
  • Increase the brands’ visibility and in-store presence for the core brands and innovation.
  • Manage Trade Show Participation



Qualifications and Competencies:


Minimum education and experience required:

  • Bachelor degree and/or equivalent experience required
  • Minimum of 5-8 years of FMCG sales experience, preferably involving broker sales management and supervision
  • Proven ability to execute an effective marketing & sales strategy; can analyze the competitive landscape, define a course of action and meet the needs of the company and the customer


Specific competencies required:

  • Proven ability to develop and execute an effective retail sale strategy; meeting the needs of internal team members, broker partners, distributors and customers.
  • Strong written and oral communication skills with the ability to persuasively influence decisions
  • Ability to take initiative and develop and articulate strategic recommendations to Senior management
  • Good at building internal and external cross-functional relationships
  • Capability to drive accountability across all levels of the organization, internally and externally.
  • Demonstration of ability to train and develop internal and external team members
  • Results-driven with a high sense of urgency and a passion to drive closure and deliver results
  • Ability to analyze syndicated data.
  • Systems: experience with trade management tools is a plus. Intermediate computer skills (Microsoft suite). Autonomous in the usage of Nielsen database and some knowledge of retailer’s database.
  • Languages: English and French being an asset
  • Travel: up to 30% business travel is required; including time working the retail environment.