National Retail Excellence Manager

Presentation

YOU DEFINITELY KNOW US ALREADY
You've already consumed our products without knowing it!

Would you like to contribute to the organization's growth?

For All, for Good. Our signature reflects Bel's commitment to healthier, more responsible food for all. Every day, this mission mobilizes 12,600 employees in over 30 countries to build a responsible business model. Iconic and positive, our brands - The Laughing Cow®, Babybel®, Boursin®, are constantly reinventing themselves to offer our consumers healthy snacks.

Would you like to join a company with an entrepreneurial mindset that puts responsibility at the heart of its decisions? Are you bold, pragmatic and determined? Come and measure the impact of your talent and energy on the realization of an ambitious and sustainable business project!

#IWorkForAllForGood

Job Description summary

The National Retail Excellence Manager will be responsible for achieving key company objectives including sales, market share, profit and in-store retail conditions. The position is responsible for the sales of all the company branded products across Canada. This position will function as the Company’s primary representative of Retail Excellence, having a high degree of autonomy and accountability for Broker and Distributor

retail performance and in-store market conditions. The National Retail Excellence Manager will lead the retail efforts and will provide key information to senior management to ensure short-term and long-term objectives are met.

Essential duties and responsibilities

Lead the strategic development of retail initiatives that define the go-to-market approach for in-store excellence
Develop, align, and measure key performance indicators to drive accountability at retail
Financial review and management of brokerage retail commissions on a monthly and annual basis
With the VP of Sales, lead contract negotiations between the company and the broker partners for the retail aspect of the business
Training and development of our broker retail partners across the broker/distributor partner network
Coordinate actionable scorecard reviews to track, monitor, and improve in-store conditions and results
Conduct frequent market visits and engage broker/distributor partner retail leadership work with and reviews
Leadership and coordination of in-store activities by the broker/distributor partner retail teams
Act as a liaison between the company leadership team and broker/distributor partners as it relates to retail opportunities and issues, with an ability to provide solutions, feedback, follow-up, and execution.
Support Key Account Team with Retailers to ensure strategies are communicated and executed at store level
Share Bel's Retail Excellence investment with Retailers
Collective working with internal teams to ensure flawless program development for executions
Create training modules for National Field Sales
Provide leadership in the development of the Sales Organization's strategic initiatives; align professional and team objectives with the sales organization's goals and vision.
Manage Sales Incentive Budgets designed to drive better performance at the retail level.
Manage POSm Budget and forecast
Direct coordination of point-of-sale and merchandising materials for broker partner retail teams.
Increase the brands’ visibility and in-store presence for the core brands and innovation.
Manage Trade Show Participation

Qualifications and Competencies:

Minimum education and experience required:

Bachelor degree and/or equivalent experience required
Minimum of 7-10 years of FMCG sales experience, preferably involving broker sales management and supervision
Proven ability to execute an effective marketing & sales strategy; can analyze the competitive landscape, define a course of action and meet the needs of the company and the customer

Specific competencies required:

Proven ability to develop and execute an effective retail sales strategy; meeting the needs of internal team members, broker partners, distributors and customers.
Strong written and oral communication skills with the ability to persuasively influence decisions
Ability to take initiative and develop and articulate strategic recommendations to Senior management
Good at building internal and external cross-functional relationships
Capability to drive accountability across all levels of the organization, internally and externally.
Demonstration of ability to train and develop internal and external team members
Results-driven with a high sense of urgency and a passion to drive closure and deliver results
Ability to analyze syndicated data.
Systems: experience with trade management tools is a plus. Intermediate computer skills (Microsoft suite). Autonomous in the usage of Nielsen database and some knowledge of retailer’s database.
Languages: Speaking French is an asset
Travel: up to 70% business travel is required; including time working the retail environment.