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Country:  Canada
City:  Toronto
Job Family:  Sales
Contract Type:  Unlimited-term
Job ID:  52334

Senior Category Manager

Company presentation 

For all, for good. Our company signature shows Bel’s commitment to champion healthier and responsible food for all. This mission engages 12 600 people every day, in more than 30 countries, to build a responsible and sustainable model. Our iconic and positive brands - The Laughing Cow®, Babybel®, Boursin®, continuously reinvent themselves to offer healthy snacking to our consumers.

 

Do you want to join a company with an entrepreneurial spirit that places trust and accountability at the heart of its decisions? Are you daring, pragmatic and determined? Come join us and measure the impact of your talent and energy in realizing an ambitious company project. 

 

#IWorkForAllForGood

Objective

The Senior Category Manager will lead all category management activities for the GoGo SqueeZ brand. In this role, you will play a critical part in driving Bel's business success by developing data-driven category insights, optimizing retail strategies, and collaborating with cross-functional teams to deliver impactful results.

Additionally, the Senior Category manger will collaborate closely with retailers to shape the vision for the healthy snacking category, solidifying Bel's position as a trusted partner in category development.

 

Key Responsibilities:

  1. Category Leadership:
    • Lead all category management activities for the GoGo SqueeZ brand, ensuring alignment with Bel’s business objectives and retailer goals.
    • Interpret business data to develop actionable, fact-based recommendations that support the achievement of sales and profit objectives for both Bel and its retail partners.
  2. Retail Execution:
    • Perform planogram analysis and provide recommendations to maximize Bel's position on shelves, along with tailored suggestions for optimal assortments.
    • Analyze promotional activities and recommend the best promotional mix, efficiencies, and ROI strategies to benefit both Bel and its retail partners.
  3. Progress Monitoring & Analytics:
    • Track progress against the retailer’s and Bel’s brand business objectives, recommending actions as needed to achieve goals.
    • Develop KPI tracking reports and lead the use of all analytic tools to monitor performance.
    • Leverage internal and external data sources including Nielsen, Numerator, and retailer-specific platforms (IRI, Toolbox, LDIA, Retail Link) for actionable insights.
  4. Collaboration & Business Partnership:
    • Partner closely with Key Account Managers to align on sales strategy and execution.
    • Work with Revenue Growth Management (RGM) to evaluate promotion ROI and advise on annual promotional plans.
    • Customize account/channel-specific sales presentations combining category insights with retailer strategies.
    • Collaborate with KAMs to provide forecast data for the S&OP process and support the annual planning process by conducting data analyses and identifying growth opportunities.
  5. Retailer Engagement:
    • Prepare and present impactful business reviews with clear category recommendations to retailer category teams and senior management.
    • Work in partnership with retailers to establish Bel as a trusted thought leader and partner in category development.
  6. Team Development & Leadership:
    • Coach, supervise, and develop the Associate Category Manager under your leadership, ensuring alignment with company objectives and the brand’s strategies.
    • Lead recruitment, evaluation, training, and development plan.
    • Provide ad-hoc analysis and support to other internal teams and senior management as needed 

Required skills and qualifications

  • Minimum 5 years of experience in CPG industry in a category management and / or related role.
  • Bachelor’s degree in business administration, marketing and/or related field
    • Strong analytical skills, able to synthesize information to develop understanding and insights
    • Excellent leadership and communication skills
    • Finance acumen, strong strategic analytical thinking & problem-solving skills.
    • Team player that interacts effectively with cross functional teams and different levels of the organization
    • Organized with the ability to manage well under deadlines and multi-task effectively
    • A result and detail-oriented professional, with exceptional interpersonal skills.
    • Proficiency manipulating sales data
    • An excellent understanding of technology (MS PowerPoint, Excel, Word)
    • Expertise in analyzing data using Nielsen, IRI, LDIA, Retail Link and any other customer specific POS platforms
    • Proficient written and spoken English.  Knowledge of French is an important asset.
    • Travel required occasionally for the purpose of internal and customer meetings and trainings

Please note the masculine generic is used for the sole purpose of making the text easier to read.

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