Company Overview

Our signature reflects Bel’s commitment to promoting healthier and more responsible food for everyone. Every day, this mission mobilizes 12,600 employees across more than 30 countries to build a sustainable and responsible business model.

Our iconic and positive brands – The Laughing Cow®, Babybel®, Boursin® – continue to reinvent themselves to offer consumers healthy, innovative, and accessible snack options.

Would you like to join a company with an entrepreneurial spirit that places trust and accountability at the heart of its decisions? Are you bold, pragmatic, and driven?

Join us and make a tangible impact by contributing your talent and energy to an ambitious company project!

The Category Manager will play a key role in contributing to Bel’s success. This involves leading the development of category insights to create growth opportunities through promotions, distribution, shelf space (planograms/assortment), and pricing recommendations. The role is also essential in providing category and customer insights to support strategic decisions aimed at achieving the company’s short- and long-term growth objectives.

Key Responsibilities

• Lead all category management activities for the accounts under their responsibility
• Interpret business data and develop fact-based recommendations to support sales and profitability objectives for both retailers and Bel
• Conduct planogram analyses and provide recommendations to optimize Bel’s in-store presence
• Analyze and recommend the optimal promotional mix, promotional efficiency, and ROI for both Bel and retailers
• Monitor progress against business objectives for Bel brands and retailers and recommend actions as needed
• Work closely with Key Account Managers (KAMs) to ensure alignment with their commercial strategy
• Prepare business reviews with clear recommendations and present them to retailer category teams and senior management
• Collaborate with the RGM team to evaluate promotional ROI and advise KAMs on annual promotional planning
• Tailor sales presentations by account and channel by integrating category insights and retailer strategies
• Deploy Bel’s category vision for each managed account in collaboration with KAMs and customers
• Support the annual planning process through data analysis, opportunity identification, and recommendations
• Provide ad hoc analyses to internal teams and management
• Partner with KAMs to ensure the most accurate forecasts possible and actively contribute to the S&OP process
• Maximize the use of internal and external data sources, including Nielsen, Numerator, and customer POS data (IRI, Toolbox, LDIA, Retail Link)

Minimum Education and Experience

• Minimum 5 years of experience in the CPG industry in category management or a related field
• Experience in category insights and direct account management is an asset
• Bachelor’s degree in Business Administration, Marketing, or a related field

Skills

• Strong analytical and synthesis skills
• Excellent communication and leadership abilities
• Strong financial acumen and strategic thinking
• Team player with the ability to collaborate across functions
• Strong organizational skills with the ability to manage priorities and deadlines
• Results-oriented with strong attention to detail and interpersonal skills
• Proficiency in sales data analysis
• Strong command of tools such as PowerPoint, Excel, and Word
• Expertise in data analysis using Nielsen, IRI, LDIA, Retail Link, and other POS platforms
• Fluency in both English and French (spoken and written) required
• Occasional travel required (internal meetings, customer meetings, and training

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