At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives.

The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID.  #IWorkForAllForGood

Job Description Summary

As an Integrated Marketing Communications (IMC) Summer Intern at GoGo squeeZ, you’ll gain hands-on experience contributing to our dynamic marketing team. Over the course of the summer, you will assist in developing engaging product detail (PDP) pages for key e-commerce platforms, support social media campaign planning and content creation, and help tap into our Gen Z Council initiative. This role offers a unique opportunity to participate in real-world projects, collaborate across teams, and build foundational skills in marketing, communications strategy, and stakeholder engagement.

Essential Duties and Responsibilities

Website and eCommerce Management

• Review and update MikMak and Bazaarvoice product catalogs to ensure all listings are accurate, up-to-date, and fully optimized across key platforms.
• Conduct regular audits of the GoGo squeeZ website to identify outdated content, broken links, and areas for improvement—especially on product detail and “Where to Buy” pages.
• Collaborate with the team to enhance the product review platform, making it easier to request reviews and highlight positive feedback on our website.
• Work closely with internal and external partners to maintain smooth data integration between MikMak, Bazaarvoice, and the GoGo squeeZ website, creating a seamless experience for shoppers.

Learning Outcome:

• Our databases will be current and optimized allowing for efficient and impactful review collection, with fresh and accurate website content. These efforts will drive a stronger, more engaging shopper experience across all digital channels.

2027 Partnership Product Line — Packaging & Communication Plan

• Support the GoGo squeeZ Brand Manager in developing innovative packaging concepts for the 2027 partnership product line.
• Assist in creating the communication strategy for the product launch, including developing key messaging and identifying the most effective channels to reach our target audience.
• Coordinate with creative and packaging teams to ensure that all packaging and communication materials are cohesive and aligned with our brand vision.
• Help facilitate the review and approval process for both packaging and communication assets, ensuring all materials meet quality and brand standards.

Learning Outcome:

• A compelling packaging and communication plan that generates excitement and raises awareness for the Shrek product launch.

Gen Alpha & Gen Z Partnership Opportunities

• Research and analyze brands, influencers, and creators who resonate with Gen Alpha and Gen Z audiences.
• Identify partnership and co-creation opportunities that reflect GoGo squeeZ’s values and support our strategic goals.
• Prepare a comprehensive recommendation report that outlines top partnership ideas, explains the rationale behind each, and assesses their potential impact.
• Present key findings and recommendations to the marketing leadership team in a clear and engaging manner.

Learning Outcome:

• An actionable partnership and co-creation strategy aimed at driving engagement and encouraging trial among new and emerging consumer segments.

Social Media Asset Development

• Collaborate with the in-house social media agency to create engaging content for the July and August social media calendar.
• Ensure that all social assets align with current campaign themes and effectively connect with our target audiences.
• Review drafts of social media assets, provide constructive feedback, and help manage the approval process for timely finalization.
• Suggest new ideas to boost engagement and increase reach on our priority social platforms.

Learning Outcome:

• High-quality, on-brand social content that stimulates engagement and supports campaign goals during the key summer months.

Skills and Qualifications

• Currently a rising senior pursuing, or recently graduated with, a Bachelor’s degree in Marketing or a related field.
• Previous internship or club experience in marketing is a plus.
• Demonstrated results-focused mindset, with specific examples of achieving goals.
• Strong skills in strategic thinking, creativity, planning, organization, problem-solving, and analysis.
• Genuine passion for understanding consumer behavior and building brands.
• Ability to adapt and stay agile in a fast-paced environment.
• Acts with a sense of ownership, taking responsibility for outcomes.
• Professional, reliable, and committed to maintaining high standards.

Working Conditions

Work is performed largely in an office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional business travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement

This job description describes the general nature and level of work performed by the employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.

Additional Information:

• Hourly Rate: $23 an hour
• Duration: 3 Months
• Timeline: June 2026 – August 2026
• Hybrid work schedule in NYC or CHICAGO

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.

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