The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
 

#IWorkForAllForGood

LOCATION

Location: Suresnes (France)

Permanent job contract, available as soon as possible.

SHAPE THE FUTURE OF AN ICONIC GLOBAL BRAND

Since 2023, Mini Babybel has embarked on one of the most ambitious brand transformations in the food industry.
Moving from a children's cheese brand to a universal snacking brand, Babybel is redefining its role in consumers' lives across markets, occasions and generations. This transformation goes far beyond communication. It impacts positioning, portfolio, packaging, consumer experience and future growth opportunities.
The first chapter has been written. The next chapter is still to be created.

Reporting to the Global Brand Equity & Strategy Director, you will play a key role in shaping Babybel's future, accelerating its growth and defining the next generation of equity-building initiatives worldwide.

YOUR MISSION

• Define Babybel's Next Growth Chapter
  • Co-build Babybel's long-term vision and 5-year strategic roadmap.
  • Help shape the future of the brand across positioning, portfolio strategy and growth opportunities.
  • Identify emerging consumer, category and cultural trends that can fuel future growth.
  • Prepare the brand for the next generation of marketing opportunities, including AI, the Creator Economy and new consumer ecosystems.

• Drive Global Brand Growth
  • Monitor brand and business performance across key markets.
  • Support local teams in delivering their growth ambitions and unlocking new opportunities.
  • Identify future priority markets for Babybel expansion and develop market entry strategies.
  • Lead strategic thinking around new consumption occasions, routes-to-market and non-traditional distribution channels

• Build the Brand Strategies
  • Develop Babybel's global communication strategy and key equity platforms.
  • Ensure consistency of the Babybel brand while enabling local relevance and impact.
  • Partner with markets and agencies to continuously elevate the quality of brand execution.
  • Develop the brand visual identity on all touchpoints (including pack) to embrace the new brand strategy.

• Accelerate Best Practices Globally
  • Act as a strategic partner for local teams around the world.
  • Identify winning local initiatives and transform them into global growth drivers.
  • Accelerate the sharing and rollout of best practices across markets.
  • Foster stronger collaboration between global and local teams to maximize business impact.

• Keep developing our playful & high perfoming babybel equity team

Key Brand markets:

• USA, Canada, France, Germany, UK, Spain, Benelux

PROFILE

• Master's degree in Business, Marketing or a related field.
• With 9-10 years of experience in brand building, strategy and business development, you have developed a strong expertise in growing consumer brands in dynamic and competitive environments.
• You combine sharp business acumen with a deep understanding of consumers, culture and brand equity. You are as comfortable discussing growth performance and strategic priorities with senior stakeholders as you are shaping inspiring brand platforms and assets.
• You have a proven track record of driving brand transformation, identifying growth opportunities and translating strategic thinking into tangible business impact. Your experience spans brand strategy, consumer understanding, communication development and cross-functional leadership.
• As Babybel evolves into the world's most playful snack brand, we are looking for a marketer who can balance analytical rigor with creative ambition. You understand that the most effective brands are built at the intersection of business performance and breakthrough creativity. You know how to create the strategic frameworks, guardrails and inspiration that allow great creative ideas to flourish while delivering measurable growth.
• You are naturally curious about emerging consumer behaviors, new business models and evolving marketing ecosystems. From AI to the Creator Economy, you are excited by the opportunities shaping the future of brand building and can translate them into actionable strategies.
• You thrive in international and fast-moving environments, enjoy influencing without authority and have a demonstrated ability to engage and align diverse stakeholders around a common vision.
• Above all, you are energized by transformation and excited by the opportunity to help redefine the future of one of the world's most iconic snack brands.

If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.